About us

Who are we?

Before One World Ideas, our founder built four brands from scratch to seven figures, fully bootstrapped. Here's how that experience shapes the way we work with you.

Before One World Ideas, our founder built four brands from scratch to seven figures, fully bootstrapped. Here's how that experience shapes the way we work with you.

Photo of Sanjiv Wei Xian Singh, founder and director of One World Ideas.
Photo of Sanjiv Wei Xian Singh, founder and director of One World Ideas.

Meet Sanjiv, Founder of One World Ideas.

He's a self-taught digital marketer who started an e-commerce brand from scratch in his bedroom. Armed with a laptop and a burning drive to escape the corporate grind, he used his nights and weekends to learn how to build a brand and advertise online.

After two years, the hard work paid off: his brand was finally making a profit, so he quit his job to go all in and scaled it to a seven-figure global brand.

Within four years, he built and scaled three more brands to multiple seven figures each, fully through paid ads on social media and Google. By this time, friends who ran their own businesses started asking him for advice, mostly about running ads.

And that's when it clicked. He realised he didn't enjoy sourcing products, managing suppliers, or coordinating couriers.

What he LOVED about his brands was the marketing itself: Running ads that brought in customers. Building email and SMS flows that got those customers to buy again, then automating the systems behind it all. Everything that scales a business profitably.

After two years, the hard work paid off: his brand was finally making a profit, so he quit his job to go all in and scaled it to a seven-figure global brand.

Within four years, he built and scaled two more brands to multiple seven figures each, fully through paid ads on social media and Google. By this time, friends who ran their own businesses started asking him for advice, mostly about running ads.

And that's when it clicked. He realised he didn't enjoy sourcing products, managing suppliers, or coordinating couriers.

What he LOVED about his brands was the marketing itself: Running ads that brought in customers. Building email and SMS flows that got those customers to buy again. Automating the systems behind it all. Everything that scales a business profitably.

Today, One World Ideas works with both B2C and B2B businesses, spanning a wide range of industries and business models, such as e-commerce, service businesses, F&B, software, manufacturing, fintech, and more.

Although these businesses are different from each other, we grow with them by applying the same core approach: find the one true objective that actually moves the business forward, then build everything around it to scale.

Most agencies are started by marketers who learned advertising by spending their clients' budgets, so they tend to lean into pitching bloated packages.

But One World Ideas was built by a business owner who's done it all himself, fully bootstrapped with his own capital on the line. That's why we take it seriously when clients trust us to grow their business. We only offer what you really need to get more customers.

Photo of Jason Yim, Client Solutions Manager at Meta

Jason Yim

Client Solutions Manager, Meta

"Sanjiv and I started our ecom journeys together, so I've seen him go from zero to the powerhouse he is now.

With his ads experience and business knowledge combined, you can trust him to deploy all he has to achieve your marketing objectives. I would not hesitate to recommend him."

Photo of Jason Yim, Client Solutions Manager at Meta

Jason Yim

Client Solutions Manager, Meta

"Sanjiv and I started our ecom journeys together, so I've seen him go from zero to the powerhouse he is now.

With his ads experience and business knowledge combined, you can trust him to deploy all he has to achieve your marketing objectives. I would not hesitate to recommend him."

Photo of Jason Yim, Client Solutions Manager at Meta

Jason Yim

Client Solutions Manager, Meta

"Sanjiv and I started our ecom journeys together, so I've seen him go from zero to the powerhouse he is now.

With his ads experience and business knowledge combined, you can trust him to deploy all he has to achieve your marketing objectives. I would not hesitate to recommend him."

View the numbers

View the numbers

Highlights from Sanjiv's brands, before launching One World Ideas. Swipe the card to view more snapshots.

Highlights from Sanjiv's brands, before launching One World Ideas. Swipe the card to view more snapshots.

Sales from a poster product

Sales from a fashion product

Sales from a coffee product

Sales from a kitchenware product

Sales from a poster product

05

Process

Not sure where to start? Here's what we'll do.

Not sure where to start? Here's what we'll do.

  1. 01

    Identify Objective & Challenges

    We jump on a call to identify what is the ONE objective that will get you more customers and understand what's holding growth back.

  2. 01

    Identify Objective & Challenges

    We jump on a call to identify what is the ONE objective that will get you more customers and understand what's holding growth back.

  3. 01

    Identify Objective & Challenges

    We jump on a call to identify what is the ONE objective that will get you more customers and understand what's holding growth back.

  4. 02

    Implement No-Fluff Solutions

    Based on the challenges you're facing, we'll implement the solutions your business needs to achieve your ONE true objective.

  5. 02

    Implement No-Fluff Solutions

    Based on the challenges you're facing, we'll implement the solutions your business needs to achieve your ONE true objective.

  6. 03

    Measure & Improve Performance

    We'll read new incoming data from these solutions daily to optimise (improve) performance. This feedback loop of reading, implementing, and monitoring never ends.

  7. 03

    Measure & Improve Performance

    We'll read new incoming data from these solutions daily to optimise (improve) performance. This feedback loop of reading, implementing, and monitoring never ends.

  8. 04

    Scale What Works

    Now that we've established your baseline metrics, we can effectively kill the underperformers and scale the top performers to get you more customers consistently.

  9. 04

    Scale What Works

    Now that we've established your baseline metrics, we can effectively kill the underperformers and scale the top performers to get you more customers consistently.

06

Get in Touch

Ready to get more customers for your business?

Let’s talk about your business and explore how we can work together. We’ll get back to you within 24 hours.

06

Get in Touch

Ready to get more customers for your business?

Let’s talk about your business and explore how we can work together. We’ll get back to you within 24 hours.

06

Get in Touch

Ready to get more customers for your business?

Let’s talk about your business and explore how we can work together. We’ll get back to you within 24 hours.